Media Production Licensing & GCC Trademark Brand Protection

Project Background & Scope

HOOSH (حوش) is a cutting-edge creative agency, experiential branding studio, and cultural media collective based in Doha. As the studio scaled its production for national brand campaigns and digital experiential installations, it required specialized media commercial licensing and robust intellectual property protection across the GCC.

Key Regulatory Challenges

Media production and digital branding in Qatar are closely regulated by governmental bodies:

• Ministry of Culture & Media City: Requiring specific pre-approvals for commercial advertising, videography, and broadcasting services.
• Ministry of Commerce and Industry (IP Department): Filing trademark registrations and protecting intellectual property for brand names and graphic assets.
• Corporate Banking: Setting up digital commercial banking with multi-user authorizer levels and corporate expense cards for production crews.

Strategic Solution Implemented by Al Rehaab

Al Rehaab managed the legal, intellectual property, and ministerial requirements:

1. Specialized Media CR Structuring: Registered MOCI commercial activity codes for advertising agency, media production, public relations, and event management.
2. Ministry of Culture Approvals: Secured mandatory ministerial clearances and commercial advertising operational permits.
3. Trademark & IP Protection: Registered the HOOSH brand name, Arabic calligraphy emblem, and trademark with the Intellectual Property Department under the relevant Nice classification.
4. Modern Corporate Banking: Facilitated rapid corporate banking onboarding with digital tools for managing international creative contractors and software subscriptions.

Measurable Results & Client Impact

HOOSH gained full institutional accreditation and legal protection, enabling them to execute major nationwide creative campaigns with international corporate partners.

• 5 Business Days: Complete media trade licensing and ministerial permits.
• 100% Brand Asset Protection: Official trademark registration certificates secured.
• Uninterrupted Production: Full compliance across all commercial and creative operations.